Wednesday, December 22, 2010


March 12, 2011 - March 16, 2011
Harvard Law School and the Sheraton Commander Hotel
Cambridge, Massachusetts

Build Confidence in Your Powers of Persuasion
With the inaugural program held at Harvard University in 1990, ATLA's Ultimate was the first of its kind to train trial lawyers in advanced communication skills and trial strategies. Using more than 20 years of ATLA/AAJ research, ATLA's Ultimate remains the national gold standard of trial advocacy programs.

In 2011 the tradition continues as ATLA's Ultimate returns to its beginnings at Harvard University. The intense five-day program delivers the ultimate strategies for jury selection, voir dire, trial psychology, and courtroom communications. It includes a combination of lectures, demonstrations, and hands-on workshops led by a faculty of seasoned trial lawyers with nationally recognized trial consultants and communications experts. Only experienced trial lawyers with more than five jury trials are admitted to the program.

Put Advanced Concepts into Practice
Learn how to form relationships with the jury, use demonstrative evidence effectively, and counter negative juror perceptions and behavior. Master what you have learned in small workshops. Sessions include communication workshops on capturing, holding, and directing the jury’s attention; demonstrations on storytelling and theming in opening; and more.

Active Participation Is a Must
Work with seasoned trial lawyers as well as with nationally recognized trial consultants and communications experts who will push you to actively think about how you communicate and the positive impact it can have at trial. You will be challenged and scrutinized at every turn—and all aspects of your presentation will be documented on DVD for your continued reference.

Your Last Step Toward Becoming a Diplomate
For AAJ members with 400 or more CLE hours, attendance at ATLA’s Ultimate is your last step toward obtaining the highest level of distinction in AAJ’s Achievement Recognition Program. Diplomates receive acknowledgement on, in convention Program Books, and at AAJ’s Annual Convention. For more information about the Achievement Recognition Program and other AAJ’s professional recognition programs please visit

What Past Attendees Are Saying

“I was reminded why we do this work. I was supported, encouraged, taught so much that was profoundly helpful. I’m inspired.”
—Emily Joselson, Middlebury, VT, AAJ Member since 1985

“Best, without a question, CLE that I have ever attended. I only wish I had taken [the] seminar 12 years ago. This seminar will change my practice and allow me to obtain better outcomes for my clients.”
—Randolph James, Winston-Salem, NC, AAJ Member since 1985

This course is only for dedicated, highly motivated advocates who want to excel and improve their communication and persuasion skills. Invitations are extended exclusively to AAJ plaintiff members (Regular, Life, Sustaining, President's Club, and Leaders Forum) who have tried at least five jury trials. Enrollment is limited. AAJ Paralegal Affiliates may be eligible to attend this program at a discount by attending with an AAJ plaintiff lawyer from the same firm with the same firm address.

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