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Wednesday, February 29, 2012
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Monday, February 20, 2012
Don't you know that you want to trust me? Subliminal goal priming and persuasion
Jean-Baptiste Légal ⁎, Julien Chappé, Viviane Coiffard, Audrey Villard-Forest
University of Paris Ouest Nanterre La Défense, France
We investigated the effect of goal priming on the processing of a persuasive message. Before reading a persuasive message about tap water consumption, participants were subliminally primed (or not) with the goal “to trust”. Subsequently, they completed a questionnaire about their perception of the message, the source of the message, and tap water consumption intentions. The results indicated that non-conscious activation of the goal “to trust” leads to a better evaluation of the message, increases behavioral intentions in accordance with the message, and positively influences the assessment of the source.
© 2011 Elsevier Inc. All rights reserved.
J.-B. Légal et al. / Journal of Experimental Social Psychology 48 (2012) 358–360
Sunday, February 19, 2012
Thursday, February 16, 2012
Wednesday, February 15, 2012
Tuesday, February 14, 2012
Wednesday, February 8, 2012
Sunday, February 5, 2012
Every trial should be an expert in framing risk. Here is an article that explains how the same event can be framed differently to change judgments. Choosing the frame carefully is critical to influencing judgments. Here is the link to the article. Framing risk.
Thursday, February 2, 2012
Flustered and faithful: Embarrassment as a signal of prosociality.
By Feinberg, Matthew;Willer, Robb;Keltner, Dacher
Journal of Personality and Social Psychology, Vol 102(1), Jan 2012, 81-97.
Although individuals experience embarrassment as an unpleasant, negative emotion, the authors argue that expressions of embarrassment serve vital social functions, signaling the embarrassed individual's prosociality and fostering trust. Extending past research on embarrassment as a nonverbal apology and appeasement gesture, the authors demonstrate that observers recognize the expression of embarrassment as a signal of prosociality and commitment to social relationships. In turn, observers respond with affiliative behaviors toward the signaler, including greater trust and desire to affiliate with the embarrassed individual. Five studies tested these hypotheses and ruled out alternative explanations. Study 1 demonstrated that individuals who are more embarrassable also reported greater prosociality and behaved more generously than their less embarrassable counterparts. Results of Studies 2–5 revealed that observers rated embarrassed targets as being more prosocial and less antisocial relative to targets who displayed either a different emotion or no emotion. In addition, observers were more willing to give resources and express a desire to affiliate with these targets, and these effects were mediated by perceptions of the targets as prosocial. (PsycINFO Database Record (c) 2011 APA, all rights reserved)