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Tuesday, February 21, 2012
Monday, February 20, 2012
Priming during trial. What are the possiblities?
Don't you know that you want to trust me? Subliminal goal priming and persuasion
Jean-Baptiste Légal ⁎, Julien Chappé, Viviane Coiffard, Audrey Villard-Forest
University of Paris Ouest Nanterre La Défense, France
We investigated the effect of goal priming on the processing of a persuasive message. Before reading a persuasive message about tap water consumption, participants were subliminally primed (or not) with the goal “to trust”. Subsequently, they completed a questionnaire about their perception of the message, the source of the message, and tap water consumption intentions. The results indicated that non-conscious activation of the goal “to trust” leads to a better evaluation of the message, increases behavioral intentions in accordance with the message, and positively influences the assessment of the source.
© 2011 Elsevier Inc. All rights reserved.
J.-B. Légal et al. / Journal of Experimental Social Psychology 48 (2012) 358–360
Sunday, February 19, 2012
Thursday, February 16, 2012
Wednesday, February 15, 2012
Tuesday, February 14, 2012
Eliciting empathy, is it important?
“I Help Because I Want to, Not Because You Tell Me to”:
Empathy Increases Autonomously Motivated Helping
Abstract
Empathetic arousal has been found to be a strong predictor of helping behavior. However, research has neglected the motivational mechanisms whereby empathetic concern elicits help giving. Three studies examined the extent to which autonomous and controlled motives for helping mediated the relationship between empathy and helping. Study 1 found that state empathy predicted willingness to offer time and money to help a person in need, with this relationship mediated by autonomous motivation for helping. Study 2 demonstrated that dispositional, empathetic concern predicted prosocial intentions and behavior via the mediation of autonomous motivation. Study 3 revealed that participants who focused on the emotions of another person in distress reported greater willingness to help than did participants who remained emotionally detached, with this effect mediated by autonomous motivation to help. Controlled motivation had no positive effects on helping in any of the studies. The results suggest that empathy encourages prosocial behavior by increasing autonomous motivation to help.
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