Monday, February 20, 2012

Priming during trial. What are the possiblities?

Don't you know that you want to trust me? Subliminal goal priming and persuasion

Jean-Baptiste Légal , Julien Chappé, Viviane Coiffard, Audrey Villard-Forest

University of Paris  Ouest Nanterre La Défense, France

We investigated the effect of goal priming on the processing of a persuasive message. Before reading a persuasive message about tap water consumption, participants were subliminally primed (or not) with the goal “to trust”. Subsequently, they completed a questionnaire about their perception of the message, the source of the message, and tap water consumption intentions. The results indicated that non-conscious activation of the goal “to trust” leads to a better evaluation of the message, increases behavioral intentions in accordance with the message, and positively influences the assessment of the source.

© 2011 Elsevier Inc. All rights reserved.

J.-B. Légal et al. / Journal of Experimental Social Psychology 48 (2012) 358–360

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