Subtle reminder of cleanliness and purity shifted political attitudes more conservative. Inducing greater conservatism caused harsher moral judgments in some but not all domains. The emotion of disgust may act as an emotional immune system. The metaphors of purity, cleanliness and contamination are not reliable enough to suggest that their invocation will elicit the desired response. More research is need for our applied purposes.
Subtle reminder of cleanliness and purity shifted political attitudes more conservative. Inducing greater conservatism caused harsher moral judgments in some but not all domains. The emotion of disgust may act as an emotional immune system. The metaphors of purity, cleanliness and contamination are not reliable enough to suggest that their invocation will elicit the desired response. More research is need for our applied purposes.
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