The authors distinguish between the tendency for people to prefer confirming and desirable over disconfirming and undesirable information (Eil & Rao, 2011). Thus, people prefer evidence confirming what they need to believe to maintain a positive self-image. Jurors are motivated reasoners who prefer evidence that reinforces what they need to believe to preserve their views of themselves and the world. A lawyer can never win a case unless a narrative speaks to jurors about a world they know.
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