Sunday, May 28, 2017

You’re Not Going to Change Your Mind

The authors distinguish between the tendency for people to prefer confirming and desirable over disconfirming and undesirable information (Eil & Rao, 2011). Thus, people prefer evidence confirming what they need to believe to maintain a positive self-image.  Jurors are motivated reasoners who  prefer evidence that reinforces what they need to believe to preserve their views of themselves and the world. A lawyer can never win a case unless a narrative speaks to jurors about a world they know.

No comments:

Post a Comment